Complete Solar Builds Successful Residential Solar Business That Bucks Industry Trend

Announced Date :  Sep 12, 2017


Complete Solar announced that it has doubled revenue and installations year-over-year since adopting a partner-based business model targeting the residential solar market and signing over 50 companies—including Guarantia Solar and Roof RX—that want to diversify their businesses and grow revenue.
Complete Solar introduced its HelioPro Alliance Program in January 2016 by making its innovative technology platform available to companies looking to deliver lower-cost rooftop systems and more personalized customer service to homeowners. Partners use the platform to gain competitive advantage against larger companies with higher costs, longer wait times, and often more expensive systems.

"We saw what was happening in the industry and saw that the best way to keep growing was to offer our services and software to partners in a cloud-based portal. The interest and growth we are seeing demonstrates we're changing how residential solar is sold and delivered," said Will Anderson, founder and CEO of Complete Solar. "Our platform gives small businesses the same resources that bigger solar companies have and at a fraction of the cost. It decentralizes the sales, financing, and construction parts of the process and is what sets us apart."

Growth in the residential solar sector has declined 8% compared to last year, according to a new report by the Solar Energy Industries Association and GTM Research. One reason for this is that national solar companies are cutting back operations to reduce costs and focus on profits. Complete Solar is bucking that trend and experiencing record growth. Its quarterly revenue is now $10 million. With partner companies, it is now installing solar panels on nearly 200 homes per month, totaling an average installed capacity of between 3 and 4 megawatts per quarter.

"Working with Complete Solar has allowed us to significantly increase deal volume, deliver an exceptional customer experience, and ultimately install more solar systems for the Spanish speaking market," said Andrew Gold, CEO of Guarantia Solar. "We make it easy for homeowners to go solar with a single phone call, and Complete Solar's platform and partner services make it easy to win customers and get them installed in record time. This is an ideal partnership."

Technology Platform and Partner Program Benefits

Complete Solar's advanced software connects the efforts of companies specializing in sales, construction, and finance with Complete Solar's fulfillment services to provide rooftop solar panels to homeowners at a lower cost and to enhance the customer experience. The platform features a powerful, yet simple quoting and proposal process and multiple financing options for customers, while streamlining the back-end fulfillment and construction process. This results in installations being completed in record time. Installed customers are then managed by Complete Solar, which scores high for customer service.

"We started working with Complete Solar by repairing roofs for their customers prior to going solar. We are now partnering with them to sell solar to our other customers," said Eduardo Guerra, CEO of Roof Rx, Inc. "It was a no-brainer and an easy way to diversify our business. The company's technology, software, and services will let us effortlessly sell rooftop solar and achieve high customer satisfaction rates. We look forward to growing our businesses together."

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